Bumble Acquires Social Networking App Geneva To Drive Growth, Expand Reach

Posted: May 22, 2024

Bumble, the dating and social networking app, has acquired Geneva, a community-building app, to expand its offerings in the friendship space. Geneva, known for providing groups with various tools to communicate and connect, will be integrated into Bumble’s platform. The financial terms of the deal were not disclosed.

Founded in 2018, Geneva offers features such as chat rooms, video calls, and forums, enabling users to build and engage with communities around shared interests. Bumble CEO Whitney Wolfe Herd emphasized that this acquisition aligns with Bumble’s mission to foster relationships in all forms, not just romantic ones. “Geneva’s focus on creating and nurturing communities is a perfect fit for Bumble as we continue to grow our friendships and social networking capabilities,” said Wolfe Herd.

According to a report, Geneva CEO Matthew Ogle expressed enthusiasm about joining forces with Bumble, noting that the partnership would allow Geneva to reach a broader audience and enhance its community-building features. “By combining Geneva’s community tools with Bumble’s extensive user base and expertise in creating meaningful connections, we can provide even more ways for people to find and build their communities,” Ogle said.

Bumble has been diversifying its platform beyond dating for some time, with Bumble BFF and Bumble Bizz catering to those looking for friends and professional networking. The acquisition of Geneva marks a significant step in Bumble’s strategy to become a comprehensive social networking platform.

This move comes amid increasing competition in the social networking space, with apps like Facebook and Twitter also emphasizing community-building features. By incorporating Geneva, Bumble aims to differentiate itself by offering robust tools for users to form and maintain friendships and interest-based groups.

Geneva’s team will join Bumble and continue to develop the app under the Bumble umbrella. Users of both platforms can expect to see new features and integrations rolled out in the coming months.

Founded in 2014, Bumble, the dating and social networking app, has grown rapidly, with millions of users worldwide. The acquisition of Geneva underscores Bumble’s commitment to expanding its reach and enhancing user experience across various forms of social connections. Integrating the Geneva community app into Bumble’s ecosystem highlights Bumble’s dedication to becoming more than just a dating app, transforming into a platform that supports a wide array of social interactions.