Searches for “AI influencer” on Fiverr have surged by 6,305% over the past six months, reflecting a growing demand for AI-generated personas in the influencer market. AI influencers like Lil Miquela from the US, Shudu from South Africa, and Lu do Magalu from Brazil have been around for a while, but advancements in AI tools are making the creation of these digital personas faster and more cost-effective. This trend is fostering a new era in Fiverr influencer marketing, where brands can easily connect with AI influencers through the Fiverr platform.
This rise in demand is not limited to well-known AI influencers. New niche influencers, such as Spanish gamer/model Aitana and the rebooted 23-year-old character Kant Manu, are joining the AI creator economy. While these AI figures won’t entirely replace human influencers, they are becoming significant competitors for followers and marketing budgets. Gen Z shows enthusiasm for AI influencers but also expresses concerns that this trend could make it harder for real people to succeed in the influencer space.
A key example of embracing the AI influencer trend is Ariel Marie, who has fully consented to AI companies using her persona for generating content. This approach contrasts with controversies involving the unauthorized use of celebrity likenesses, such as the case with Scarlett Johansson.
The rapid growth of AI influencers is reshaping the influencer landscape, with platforms like Fiverr playing a crucial role in connecting creators with these new digital tools. The Fiverr influencer program is instrumental in this transformation, providing a marketplace where brands can find and collaborate with AI influencers. As technology continues to evolve, the potential for AI influencers to attract more brands and followers is likely to increase, pushing the boundaries of what it means to be an influencer in the digital age.
This burgeoning trend also highlights a shift in how brands approach influencer marketing. Companies are increasingly exploring the unique benefits of AI influencers, such as their ability to be available 24/7, maintain a consistent image, and avoid potential scandals associated with human influencers. As AI influencers continue to attract significant attention, they offer brands new opportunities to engage with audiences in innovative and controlled ways, further blurring the lines between reality and digital creation in the marketing world. With the support of platforms like Fiverr, the future of influencer marketing is poised for a digital revolution driven by AI influencers.
