GAP Hires Ex-PepsiCo, Apple Marketing Exec As New Global CMO

Posted: May 8, 2024

Gap Inc. has made a significant stride in its marketing strategy and global reach with the appointment of Fabiola Torres as Gap’s new global Chief Marketing Officer. This move, first reported by Women’s Wear Daily, heralds a promising future for the brand.

Fabiola Torres, a seasoned executive based in Los Angeles, brings a wealth of experience from her roles at major corporations, including Apple, Nike, and, most recently, PepsiCo. Fabiola Torres’ PepsiCo stint, where she served as the Senior Vice President and Chief Marketing Officer for the Energy Drinks and Hispanic Business Unit, was marked by significant contributions that energized the brand’s portfolio and enhanced consumer engagement.

In a LinkedIn post, the new Gap chief marketing officer expressed her enthusiasm for her new role, stating, “After four years at PepsiCo, I’ve decided to leave to embark on a new journey. This company has taught me a lot in a short period of time.” She emphasized not just product delivery but also creating joy and energy for consumers.

Her appointment comes at a crucial time for Gap Inc., which has not had a CMO for the last year and a half following the departure of Mary Alderete in November 2022. The leadership gap has been a critical focus for Gap’s recently appointed president and CEO, Richard Dickson, who joined the company in July 2023 from Mattel. One of Dickson’s primary tasks was to fill this vital position to revitalize the company’s marketing efforts across its brands, which include Old Navy, Gap, Banana Republic, and Athleta.

With her impressive background in consumer branding and marketing, Torres is poised to inject new energy and innovative strategies into Gap Inc. Her appointment is expected to elevate the company’s profile and market performance in a competitive retail landscape. Her role will be instrumental in shaping the future of Gap’s branding initiatives and driving growth across its global markets, instilling confidence in Gap Inc.’s future.

Torres’ arrival heralds a strategic shift for Gap Inc., a shift that the company has eagerly anticipated. Gap Inc. is poised to reconnect with its customer base and rejuvenate its brand image in the digital era. Torres’ expertise in targeting diverse markets and leveraging digital marketing tools will be pivotal as the company looks to enhance its online presence and adapt to the fast-evolving retail landscape. Gap Inc. anticipates that her leadership in crafting compelling marketing narratives and her proven track record in brand revitalization will play a crucial role in their next phase of growth and innovation, sparking excitement for the company’s future.