Influencer App Node Pushes AI In Influencer Marketing

Posted: September 19, 2024

Dulcedo Group, a leading talent management agency, has announced the acquisition of Node App, an AI-powered influencer marketing platform, in a move that signifies the company’s commitment to embracing technology and innovation in the creator economy. Node App, founded in 2019 by Armin Faraji and Mackenzie Dérival, was designed to democratize influencer marketing by offering accessible, scalable solutions for creators, talent agents, brands, and agencies. The acquisition is expected to enhance Dulcedo’s offerings by integrating Node’s AI capabilities and expanding its influence across new and existing markets.

Node has gained traction for its innovative approach, helping over 2,000 companies, including Kraft, Marriott, and Samsonite, generate millions of social media impressions by connecting them with micro-influencers. The platform also empowers content creators, with more than 5,000 influencers using Node to secure brand partnerships and monetize their content. Originally focused on restaurants, Node quickly expanded to serve e-commerce brands, scaling from 30 to 800 clients in just five months during the pandemic. This success led to a $1 million funding round backed by notable investors, including Techstars and early executives from Shopify and Hershey’s.

The acquisition provides Node with additional resources and funding to support its growth and enhance operational efficiency. Dulcedo, which has an extensive network of influencers, athletes, and models, will offer Node access to a combined following of over 300 million, providing a significant boost to the platform’s visibility and reach. Node’s inclusion in Google’s Startups Accelerator program in 2022 enabled it to enhance its AI capabilities, pioneering machine-learning tools that improve influencer discovery and campaign management. With Dulcedo’s backing, Node plans to further develop AI-driven solutions for influencer marketing.

Dulcedo CEO Karim S. Leduc, who will also serve as interim CEO of Node, expressed excitement about the acquisition, stating that Node’s rapid growth and innovative approach align perfectly with Dulcedo’s vision for the future. Co-founder Armin Faraji will assume the role of COO, while Mackenzie Dérival will continue as Chief Product Officer (CPO). The integration of Node into Dulcedo Group is expected to create new opportunities in the influencer marketing space, empowering both brands and creators to thrive in the evolving digital landscape.

With this acquisition, Dulcedo Group solidifies its position as a major player in the creator economy, blending technology with talent management to offer a unique, AI-powered experience to its clients.