Khaby Lame, the most followed person on TikTok, has become a global sensation with an estimated net worth of $15 million in 2024. Born in Senegal and raised in Chivasso, Italy, Lame’s journey from a factory worker to a social media superstar is a true rags-to-riches story. His rise to fame began during the COVID-19 pandemic when he started posting videos on TikTok after being laid off from his job as a CNC machine operator. His unique content, which humorously critiques overcomplicated “life hacks” with simple solutions and expressive facial reactions, quickly gained massive popularity.
Khaby Lame’s TikTok success has brought him a plethora of material perks. He owns a lavish car collection that includes a Jeep Compass, Mercedes G Class, BMW X5, and Audi RS5. Additionally, he has a luxurious home in Los Angeles, complete with a swimming pool and tennis court, as well as an apartment in Milan, which he shares with his manager, Alessandro Riggio. Beyond his personal assets, Lame’s influence extends globally through brand endorsements from various companies eager to capitalize on his massive following.
When it comes to Khaby Lame’s earnings from TikTok, his content is incredibly lucrative. According to his manager, Alessandro Riggio, Lame earns up to $750,000 per promotional TikTok post. In 2022 alone, he reportedly earned a staggering $10 million from his TikTok activities. Brands typically pay Khaby Lame around $400,000 per post, making him one of the highest-paid influencers on the platform. In comparison, Charli D’Amelio, the second-most followed person on TikTok, and her sister Dixie have earned approximately $70 million over the past two years, highlighting Lame’s impressive earning potential.
Lame’s financial success isn’t limited to social media. He has co-founded a creative agency, Iron Corporation, with Riggio, which manages the social presences and monetization strategies for athletes, actors, and fellow creators. Despite his fame and wealth, Lame is known for opting out of extravagant purchases like sports cars and yachts, choosing instead to invest in real estate, as well as restaurant and software companies. These strategic investments suggest that his net worth will continue to grow exponentially in the coming years.
At just 24 years old, Khaby Lame’s story is a testament to the power of social media and the opportunities it presents. From his humble beginnings to becoming a global icon, Lame has turned his unique brand of humor and relatability into a multi-million-dollar empire, with no signs of slowing down. His impressive net worth, driven largely by his TikTok success, proves that Khaby Lame’s earnings per post are among the highest in the influencer world.