Klook has launched the Klook Kreator program, a fresh approach to influencer marketing that leverages the power of micro and nano influencers with niche audiences. The initiative kicked off with a Bali-themed launch party, gathering Klook’s prominent Kreators to celebrate and attract more participants.
Diana Vidovic, Klook’s director of Oceania marketing, highlighted the importance of social media for Gen Z travelers. A recent Klook Travel Pulse survey revealed that social media is the top inspiration tool for this demographic, with more than half using platforms to discover new destinations and experiences. Vidovic emphasized the success of the launch event, which featured Bali-inspired cocktails and allowed Kreators to share tips and experiences. She expressed optimism about growing the Kreator community, dubbed the “Kreatorverse.”
Andrew Levins, a Klook Kreator, praised the program’s flexibility. He noted that his audience engages better with content created using his Klook Kreator code, which allows him to make appealing videos while earning money. Unlike traditional influencer collaborations with mega influencers, Klook Kreators are niche content creators who earn commissions by sharing their Klook experiences. The program requires a minimum of 1,000 followers on social media to join, and each Kreator receives a unique code for followers to unlock discounts, benefiting both parties.
The Klook Kreator program stands out as an industry-first influencer affiliate program centered around social media. It aims to reach more targeted audiences than traditional programs, inviting Kreators from all backgrounds to create content and engage with their peers. This approach turns posts into travel forums involving highly engaged individuals with shared interests, incentivizing Klook bookings.
Vidovic explained that the program helps democratize the influencer marketing landscape in the travel industry, traditionally dominated by mega influencers with high followings but lower engagement. By expanding the network of Klook Kreators, Klook aims to reach more relevant audiences and offer Kreators unique travel experiences while earning extra cash.
Levins shared his success with the program, noting varying audience responses on different platforms. A video about traveling Japan with kids garnered over 2 million views on Instagram but only 40,000 on TikTok, while a video about Sanrio Puroland was more popular on TikTok. He emphasized the importance of catering to different audiences and the ease of integrating Klook into diverse video content.
Looking ahead, Klook aims to empower its Kreators by enhancing their content creation skills and helping them grow their audiences, ensuring the continued success and expansion of the Kreator network.
Comparing the Klook Kreator program to the Klook Affiliate program, the Kreator program focuses more on influencer marketing, leveraging social media engagement and content creation, while the Klook Affiliate program traditionally emphasizes website and blog traffic for earning commissions. The Klook Kreator program, part of the broader Klook influencer program, is tailored to micro and nano influencers, making it a more inclusive influencer marketing platform.
