Marvel Rivals, an upcoming team-based shooter game, has become the center of controversy after it was revealed that its promotional agreements included a Marvel Rivals creator contract, a clause that prevents influencers from expressing negative opinions about the game. The clause, which has sparked debate within the gaming community, was discovered by prominent Overwatch player Seagull and subsequently shared with his audience after a Marvel Rivals early access.
Marvel Rivals review, which draws comparisons to popular games like Overwatch, Paladins, and Team Fortress 2, features unique characters and objective-based gameplay. As the game gears up for its launch on platforms like Steam and the Epic Games Store, its developers have granted early access to selected content creators for promotional purposes. However, the non-disparagement clause in these agreements stipulates that influencers cannot make public statements or engage in discussions that could harm the game’s reputation.
Marvel Rivals aims to create a friendly and healthy community for our player and creator. We look forward to hearing your thoughts. #MarvelRivals #MarvelRivalsContentCreators #MarvelGames #Marvel pic.twitter.com/sl0mQXDtQS
— HiStephanie (@HiLittleS) May 12, 2024
Specifically, the controversial clause prohibits making disparaging or satirical comments about any game-related material, including features, characters, or music, engaging in malicious comparisons with competitors, belittling the game’s playstyle, or providing subjective negative reviews. This type of clause is common in promotional agreements, particularly for high-profile releases. However, associating with a well-known brand like Marvel has intensified scrutiny and criticism. Some supporters of Marvel argue that the clause is standard practice, while others accuse the company of stifling honest critiques and controlling the narrative around the game’s reception.
The situation was further complicated when someone claiming to be the Marketing Manager for Marvel Rivals issued an apology, citing a “miscommunication” regarding the intent and interpretation of the clause. Despite the apology, the issue continues to generate discussion about the balance between promotional activities and freedom of expression within the influencer community.
As the gaming community awaits the official release date for Marvel Rivals, the debate surrounding the non-disparagement clause underscores the ongoing challenges and ethical considerations facing content creators and developers in the digital age.
