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MGM Resorts Taps Viral Nation As Its Influencer Marketing Agency Of Record


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MGM Resorts International has named Viral Nation its official Influencer Marketing Agency of Record. This partnership aims to enhance MGM Resorts’ presence and engagement within the digital landscape. Viral Nation is known for its expertise in Social-First transformation, creating impactful campaigns, and fostering connections between brands and consumers.

Sarah Moore, SVP of Marketing for MGM Resorts, emphasized the importance of this collaboration. “Aligning with Viral Nation underscores our dedication to leveraging the power of influencer marketing to connect with our diverse audiences in meaningful ways,” she said. “As we evolve our marketing strategies, we are confident Viral Nation’s unparalleled expertise will further elevate our brands and drive engagement.”

MGM Resorts, known for iconic destinations like Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand, and Mandalay Bay, offers top-tier experiences in hospitality, gaming, dining, and entertainment. The collaboration with Viral Nation will utilize the agency’s extensive network of influencers to reach new audiences and reinforce MGM Resorts’ leadership in the global hospitality industry.

Joe Gagliese, CEO and Co-Founder of Viral Nation, expressed excitement about the partnership. “We are thrilled to be selected as MGM Resorts’ Influencer Marketing Agency of Record. MGM Resorts’ dedication to cutting-edge strategies mirrors our agency’s focus on Social-First Marketing, which drives tangible results for brands. By leveraging influencers and social platforms, we’ll craft compelling campaigns that captivate global audiences and drive meaningful engagement.”

Viral Nation will support MGM Resorts with strategy, execution, and implementation of its influencer marketing program, using its award-winning Social-First technology.

MGM Resorts International (NYSE: MGM) is a global entertainment company with numerous locations offering best-in-class hotels, casinos, meetings and conference spaces, live entertainment, restaurants, nightlife, and retail. The company’s portfolio includes 31 unique hotel and gaming destinations worldwide. MGM Resorts also operates BetMGM, LLC for sports betting and online gaming in the U.S., and its subsidiary LeoVegas AB offers online gaming in Europe. MGM is pursuing expansion in Asia with integrated resort opportunities in Japan. The company is committed to sustainability and community impact through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy. MGM Resorts has been recognized as one of FORTUNE Magazine’s World’s Most Admired Companies®.

Viral Nation, founded in 2014, is a leader in Social-First marketing, connecting culture, influence, and technology to drive results. The agency supports global brands like Audible, Campbell’s, Coca-Cola, Disney, Microsoft, and Walmart. Viral Nation’s services include a full-service creative agency, a 360° digital talent representation agency, and a suite of technology solutions. The company is recognized as one of the fastest-growing technology firms in North America by Deloitte.

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