The Charlotte Hornets are on the hunt for a new sponsor to adorn their jerseys after parting ways with MrBeast‘s Feastables, a snack-food brand that adorned their uniforms for just one season.
Confirmed by a team source, the departure marks the end of a brief partnership that saw Feastables prominently displayed on the upper left area of Hornets jerseys throughout the 2023-24 NBA season. This change leaves the Hornets seeking their third jersey sponsor in as many years, following Charlotte-based loan marketplace LendingTree, which sponsored the team from the 2017-18 season until the 2022-23 season.
Since the NBA allowed teams to feature small sponsors on their jerseys starting in 2017, these partnerships have become a visible and lucrative aspect of team branding. The Hornets’ brief stint with Feastables was initially hailed as a groundbreaking move by team executives when it was announced in October 2023, signaling optimism for a mutually beneficial relationship.
The departure of Feastables from the Hornets’ sponsorship portfolio comes amidst a dynamic period for the team, marked by recent successes in the Summer League. Charlotte’s strong performance, including victories in the California Classic and a promising start in Las Vegas, underscores a renewed optimism surrounding the franchise’s future.
For potential sponsors, aligning with the Hornets represents not only visibility on a national stage but also engagement with a passionate fan base in Charlotte and beyond. The team’s jerseys serve as a prominent canvas for brands looking to connect with diverse audiences across the NBA’s global reach. Each sponsorship iteration reflects not just a business partnership but a strategic alignment that resonates with the team’s values and ambitions.
As the Hornets navigate the search for their next jersey sponsor, anticipation builds within the organization and among fans eager to see which brand will adorn the iconic uniforms next. With the NBA season on the horizon, securing a new sponsor promises to not only enhance the team’s financial standing but also shape its image as it continues to evolve in the competitive landscape of professional basketball.
Now, with Feastables’ exit, the Hornets are eager to secure a new sponsor ahead of the upcoming season, aiming to establish a fresh identity aligned with their aspirations for success on and off the court. As the team continues to compete in the Las Vegas Summer League, fans and stakeholders alike await news of the next brand that will grace the iconic teal and purple jerseys, symbolizing a new era for Charlotte basketball.
This transition highlights MrBeast’s ever-growing influence, extending from his YouTube channel to various ventures, including the Feastables brand. The Feastables Hornets jersey will be remembered as a unique chapter in the team’s history, reflecting the innovative spirit that MrBeast embodies. As the Hornets move forward, the legacy of the Charlotte Hornets Feastables jersey will remain a symbol of the dynamic intersections between sports, entertainment, and business.
