Only Much Louder (OML), a prominent media and entertainment company, is poised to launch its AI-powered influencer marketing platform, Hypothesis, on a global scale. Having already made waves in the Indian influencer market, Hypothesis is now set to expand its reach to key regions such as the Asia-Pacific, the Middle East, Africa, and the USA.
This strategic move comes amidst the flourishing global influencer marketing industry, with projections indicating a robust compound annual growth rate (CAGR) of 33.4% in significant markets like Australia, the Asia-Pacific, the Middle East, and Africa. The USA, Asia-Pacific, and the MENA region present particularly enticing prospects due to their advanced technological infrastructures and escalating demand for data analytics in influencer marketing.
Hypothesis offers brands and agencies a comprehensive toolkit for evaluating creators, leveraging over 100 data points to furnish insights into their audience, engagement levels, and overall performance. Notably, the platform also boasts a self-serve mode, empowering brands to initiate and oversee influencer campaigns independently.
Himani Agrawal, Senior Vice President of Hypothesis-OML, expressed pride in the platform’s capabilities, emphasizing its extensive creator evaluation toolkit. “At Hypothesis, we’re proud to offer a comprehensive kit for creator evaluation using 100+ data points,” Agrawal stated. “We provide the ultimate tool for your marketing arsenal. This is made even more convenient with our self-serve mode, empowering brands to initiate impactful influencer campaigns independently.”
Gunjan Arya, CEO of OML, outlined the company’s ambitious expansion agenda, aiming for a 5-10% market infiltration rate in the first year. Additionally, OML anticipates a notable uptick in acquisition rates, targeting a 15-20% increase. Moreover, over 35% of the company’s revenue is expected to stem from its global expansion initiatives.
Leveraging OML’s existing footprint in Southeast Asia, the Middle East, Africa, and Eastern Europe, Hypothesis is primed for a seamless rollout. The company’s well-established network and in-house expertise provide a solid foundation for its global expansion endeavors.
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