The Las Vegas Convention and Visitors Authority (LVCVA) has strategically utilized influencer marketing as a powerful tool to promote the city’s attractions and experiences. According to data disclosed by 8newsnow.com, LVCVA invested over $2.2 million between January 2022 and April 2024 in engaging more than 240 influencers to spotlight Las Vegas across social media platforms.
Steve Hill, the president and CEO of LVCVA, highlighted that a significant portion of this budget supported partnerships with over 100 influencers who regularly showcased Las Vegas. This initiative coincided with other promotional efforts, such as sponsoring the Las Vegas Aces basketball team, underscoring LVCVA’s commitment to enhancing the city’s visibility through diverse channels.
Among the roster of influencers enlisted were prominent figures like Jason Derulo, Liza Koshy, Hannah Stocking, and Lele Pons, all renowned for their extensive reach and influence on platforms like Instagram, TikTok, and YouTube. These influencers crafted engaging narratives through self-produced videos that highlighted Las Vegas’s vibrant culinary offerings, entertainment spectacles, and luxurious amenities.
For instance, Florida-based duo Sam & Monica leveraged their popular YouTube and TikTok platforms to document their Las Vegas adventures, featuring activities such as thrilling ATV rides, fine dining experiences at SW Steakhouse in Wynn Las Vegas, and attending The Beatles LOVE by Cirque du Soleil at The Mirage. Their content garnered significant engagement, underscoring the effectiveness of LVCVA’s investment in facilitating these immersive experiences.
Matthew Meagher, known as MMG on YouTube, participated in a unique activation at Resorts World Las Vegas, illustrating innovative uses of Las Vegas venues for engaging content creation. Similarly, Jason Derulo’s involvement during Super Bowl 58 exemplifies LVCVA’s strategy to leverage high-profile events for maximum exposure, utilizing influencers to amplify the city’s allure during key moments.
The influencer campaigns orchestrated by LVCVA, often in collaboration with global marketing groups like Ykone, have not only reached millions of viewers but also generated substantial impressions worldwide. Local influencers such as Jennifer Gay, known as Vegas Starfish, and the Las Vegas Bartender have also contributed to these efforts, showcasing their unique perspectives and enhancing local engagement through platforms like TikTok.
Overall, LVCVA’s investment in influencer marketing underscores its proactive approach to promoting Las Vegas as a premier destination for entertainment, dining, and leisure. By leveraging the creativity and reach of influencers, LVCVA continues to innovate its promotional strategies, ensuring Las Vegas remains a top choice for travelers seeking unforgettable experiences.
