Spotify has informed customers that its Car Thing product will stop working this year after December 9, 2024. This decision comes after the company has discontinued the Spotify Car Thing player in July 2022, initially promising continued support for existing units. The change in plans was communicated to users via email on Thursday.
Launched in February 2022, the Spotify Car Thing targeted drivers without built-in infotainment systems. The device connected to the Spotify mobile app to stream music through car sound systems. Despite its niche following, Spotify cited low demand and supply chain issues as reasons for halting production.
Customers who paid $90 for the Spotify Car Thing are now expressing frustration, demanding refunds on social media. In response to the outcry, many users are seeking a Spotify Car Thing refund. Spotify’s emailed statement to TechCrunch explained that the device’s purpose was to explore how people listen to music in cars. The company decided to end support to focus on other product developments.
Spotify’s support page advises users to reset the Spotify Car Thing to factory settings and dispose of it according to local electronic waste guidelines. The company has no plans to release a replacement or a new version of the Car Thing, signaling a move away from the hardware market.
This decision is part of Spotify’s efforts to streamline its product offerings and concentrate on new features and enhancements.
The discontinuation of the Spotify Car Thing marks another chapter in Spotify’s evolving strategy as it navigates the competitive landscape of music streaming and technology integration. As the company shifts focus, it aims to enhance user experience through software rather than hardware. This pivot highlights Spotify’s commitment to innovation in digital features and services, hoping to retain and grow its user base amidst growing competition from other tech giants in the music streaming space.
