Former President Donald Trump has reportedly enlisted the help of his teenage son, Barron Trump, and his best friend, influencer Bo Loudon, in an effort to connect with Gen Z voters as part of his Trump campaign for the Election 2024. According to reports, Trump, at 78 years old, recognizes that his middle-aged campaign aides might not have the necessary insight to engage young voters. Therefore, he’s turned to Barron, 18, and Bo, 17, for advice on navigating social media platforms and identifying influencers who could help him gain support among the younger electorate.
Vice President Kamala Harris has been making significant inroads with Gen Z voters, quickly becoming a favorite. Her ability to resonate with the younger generation has been exemplified by pop star Charli XCX’s description of her as “brat,” a term the singer coined to represent someone who embraces a rebellious, carefree attitude. Harris’s appeal has also been boosted by viral moments like her “coconut tree” comment, which has become a popular meme on social media platforms like TikTok and X.
Trump, who is trailing Harris by nine points in the Trump vs Harris polls for the Gen Z and Millennial vote, is reportedly counting on Barron and Bo to help him bridge this gap. One of the notable outcomes of this collaboration was Trump’s recent 90-minute interview with influencer Adin Ross on the streaming platform Kick. During the stream, which peaked at 500,000 viewers, Trump was presented with a golden Rolex and a Tesla Cybertruck. Trump later claimed, without evidence, that the stream had reached 100 million people.
Additionally, Barron and Bo were reportedly involved in organizing a power banquet at Trump’s Mar-a-Lago resort, attended by prominent right-wing figures such as Patrick Bet-David and Justin Waller, the latter being labeled as the “heir apparent” to controversial influencer Andrew Tate. Waller revealed that Bo had personally invited him, saying that Barron was a fan of his content.
Bo Loudon, who hails from a conservative family with deep ties to Trump’s political sphere, has grown up around the former president. His mother, Dr. Gina Loudon, was a co-chair of Women for Trump during the 2020 election, and his father, John Loudon, is a former Missouri state senator. The family frequently visits Trump’s Mar-a-Lago estate, where Bo has been a close companion of Barron Trump.
Despite the heavy involvement of Barron Trump and Bo in Trump’s recent Gen Z outreach efforts, there has been no official confirmation of their roles within the Trump campaign. However, this shift in strategy highlights Trump’s recognition of the importance of engaging younger voters as he faces an uphill battle against the rising popularity of Harris among Gen Z and Millennials.
Polls show that younger voters overwhelmingly favor Harris, with the vice president leading Trump 51% to 42% among Gen Z voters. Harris’s appeal has been branded as “Kamalove” by her supporters, a viral phrase that reflects her growing connection with young voters. Meanwhile, Barron’s involvement in his father’s campaign has piqued the interest of his peers, with reports suggesting that Barron Trump friends are also actively supporting his father’s efforts in the Election 2024.
