Unfollow Everything 2.0 Creator Sues Meta To Allow Facebook Extension Release

Posted: May 10, 2024

In a significant legal challenge, Dr. Jennifer Golbeck, a professor from the University of Maryland, has filed a lawsuit against Meta Platforms, Inc., alleging that the company is unfairly blocking her from releasing a tool designed to disable the Facebook News Feed and lets you ‘unfollow everything on Facebook.’ The tool “Quiet Facebook” was created to help users limit distractions by removing the endless scroll of updates that typically appear on the Facebook home page.

The legal dispute, which began when Meta issued a cease-and-desist letter to Dr. Golbeck, centers around the company’s claims that Quiet Facebook violates its terms of service. Meta’s letter specifically stated that the tool’s modification, otherwise known as the Facebook news feed eradicator, constitutes a breach of the platform’s policies against manipulating the site’s core functionality.

Dr. Golbeck argues that her tool does not alter the underlying software of Facebook but merely adjusts the user interface to enhance digital well-being by preventing the often distracting and time-consuming feed. In her statement, Dr. Golbeck expressed concern over Meta’s stance, suggesting that the company prioritizes profit over user welfare. “Facebook wants to keep users engaged as long as possible to maximize advertising revenue,” she said. “Quiet Facebook gives control back to the users, allowing them to decide how they interact with the platform.”

The lawsuit, filed in a federal court in Maryland, seeks a declaratory judgment affirming the legality of releasing Quiet Facebook without violating Meta’s terms of service. Dr. Golbeck’s legal team is challenging Meta’s broad interpretation, which prohibits modifications to its platform’s user interface.

This legal battle brings to the forefront a growing conflict between social media companies and software developers. The latter group seeks to provide users with tools that can modify their online experiences for reasons related to productivity and mental health. The case also raises pertinent questions about the extent to which a tech company can control how its service is experienced by users, especially when such control may impact the users’ well-being.

As the case unfolds, the ‘unfollow everything Facebook extension’ is poised to set crucial precedents for the development, distribution, and use of software that interfaces with social media platforms. This could potentially reshape user rights in the digital age, underscoring the far-reaching implications of this legal battle.