Wondrlab Expands with Sixth Acquisition: Opa Joins the Influencer Marketing Portfolio

Posted: September 23, 2024

Wondrlab, a rapidly growing digital network, has made a significant move in the influencer marketing sector by acquiring Opa, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer marketing space and its sixth overall. With this move, Wondrlab aims to strengthen its platform offerings and solidify its position within the fast-growing creator economy.

Opa, known for its advanced technology and user-friendly interface, collaborates with over 300,000 influencers and 500 brands, including big names like Nykaa, Vero Moda, Purplle, and Sugar. The platform facilitates 40,000 collaborations monthly, offering a seamless experience for brands and influencers to connect. By integrating Opa’s capabilities, Wondrlab positions itself as one of India’s largest and most comprehensive influencer marketing networks.

Saurabh Varma, Founder and CEO of Wondrlab Network, expressed excitement about the acquisition, stating that Opa’s inclusion would “supercharge” their influencer marketing capabilities. He emphasized the importance of the creator economy, particularly the mid-funnel and driving engagement, which he believes will be crucial for brands in the future.

Opa’s co-founders, Rupansh Goyal and Chandan Routray, also voiced their enthusiasm for joining Wondrlab. Goyal praised Wondrlab’s expertise in scaling businesses and stated that the partnership would unlock new opportunities for both brands and influencers. Routray echoed this sentiment, highlighting that Opa had only “scratched the surface” of the creator economy and that Wondrlab’s extensive marketing knowledge would help them bring innovative solutions to the industry.

The acquisition of Opa is part of Wondrlab’s broader strategy to expand within the influencer marketing ecosystem. The addition of Opa complements Wondrlab’s earlier acquisition of Opportune, further cementing its influence in the sector. Varma reiterated Wondrlab’s commitment to supporting visionary founders, stating that Goyal and Routray, both IIT alumni, had built a remarkable platform. He added that the collaboration between the two companies comes at a critical moment for the creator economy and expressed confidence in their ability to shape the future of influencer marketing.

With the combination of Wondrlab’s 360-degree marketing expertise and Opa’s extensive reach in the influencer space, the partnership is poised to bring innovative solutions that benefit both brands and creators.