Amazon.in has announced the launch of two new programs, Amazon Creator University and Creator Connect, aimed at supporting both established and aspiring influencers in scaling up their presence on the platform. The initiative is designed to equip content creators with the skills needed to build sustainable businesses on Amazon.in and empower them to collaborate with other creators on the platform.
Amazon Creator University offers a comprehensive curriculum that provides practical guidance on various aspects of content creation. Participants will have access to in-depth video tutorials, informative articles, and interactive workshops covering topics such as product selection, crafting engaging content, and driving targeted traffic to Amazon.in. The program aims to empower creators with the knowledge and tools necessary to optimize their content for performance within the Amazon ecosystem and cultivate a robust audience. Notably, Amazon Creator University India has tailored its offerings to meet the unique needs of Indian creators, ensuring they receive region-specific insights and support.
In parallel, Creator Connect is a series of in-person events strategically timed around major sale events, designed to foster connections, learning, and growth for creators within the Amazon ecosystem. These events aim to generate excitement for upcoming promotions and attract new creators to the Amazon Influencer Program. The first Creator Connect event, ‘A Summer Escape,’ is set to kick off in Mumbai on June 3, coinciding with Amazon Fashion’s Wardrobe Refresh Sale (June 1-6).
The significance of influencers in driving visibility for brands is underscored by Gaurav Sharma, an Amazon Fashion Influencer with 1.3 million followers on Instagram, who expressed excitement about the upcoming Creator Connect event. Sharma emphasized the pivotal role played by influencers in driving visibility and discovery for brands, highlighting the encouraging nature of events like Creator Connect for content creators.
Kishore Thota, Director of Shopping Experience, India & Emerging Markets at Amazon, emphasized the company’s recognition of the substantial influence wielded by content creators in shaping consumer behavior. Thota highlighted the role of Amazon Creator University and Creator Connect as empowering tools for both established and aspiring creators, providing them with the necessary knowledge and resources to thrive within the Amazon ecosystem.
Shifa Shaikh, an upcoming Instagram content creator, shared her experience of leveraging the Amazon Influencer Program and expressed enthusiasm about the opportunities presented by Amazon Creator University to elevate her content and engage with her followers. The Amazon Influencer Program provides influencers with tools to select and recommend Amazon’s products and services to their followers, enabling them to earn commissions on qualifying purchases and expand their reach.
Additionally, the Amazon Creator University Affiliate Program offers further opportunities for creators to monetize their content. This program allows creators to earn commissions not only on their direct sales but also by referring other potential influencers to join the Amazon Creator University and benefit from its resources.
The launch of Amazon Creator University and Creator Connect reflects Amazon’s commitment to nurturing and empowering the next generation of influencers, providing them with the resources and support needed to succeed within the Amazon ecosystem. These initiatives, including the Amazon Creator Program, demonstrate Amazon’s dedication to fostering a vibrant and collaborative community of content creators.
