BLACKPINK’s Jisoo has emerged as the top influencer at New York Fashion Week Spring/Summer 2025, generating an impressive $8 million in Earned Media Value (EMV). Her presence at the Tommy Hilfiger show played a significant role in boosting the brand’s visibility and influence. Jisoo’s chic and youthful appearance at the event attracted widespread attention from fans and fashion experts alike, further solidifying her impact in the fashion world.
According to Lefty, a media and influencer analysis platform, Jisoo ranked as the #1 influencer for New York Fashion Week Womenswear SS25. Her $8 million EMV contribution helped Tommy Hilfiger become the top brand of the event, with the fashion house accumulating $56.4 million in EMV overall. This represents a significant increase in the brand’s media value, up 302% from previous seasons. The success of Tommy Hilfiger at New York Fashion Week has been linked directly to Jisoo’s influence, demonstrating the global superstar’s ability to elevate fashion brands through her mere presence.
Jisoo was also the most mentioned celebrity at New York Fashion Week SS25. Her hashtag, #jisooxtommyhilfigerss25, was used over 243,579 times, surpassing the event’s main hashtag, further proving her popularity. Jisoo’s prominence at Fashion Week extended beyond Tommy Hilfiger, as her overall impact on the event’s media coverage was unparalleled. In comparison, the second-ranked influencer, Winter, generated $6.44 million in EMV, highlighting Jisoo’s dominance during the week.
This is not the first time Jisoo has made headlines for her influence at major fashion events. Her strong following, coupled with her impeccable fashion sense, has positioned her as a key figure in the global fashion industry. At New York Fashion Week SS25, other prominent figures also contributed significant EMV, including Lee Min Ho and Kim Kardashian, but none reached Jisoo’s level of impact.
Her involvement at Fashion Week comes as part of her continued collaboration with major brands like Dior and Cartier, where she serves as a global ambassador. Jisoo’s ability to merge her music career with her influence in fashion continues to elevate her status as a world-class artist and a leading figure in both industries.
Jisoo’s performance at New York Fashion Week once again highlights the power of K-pop stars in driving media value and shaping global fashion trends.
