At the Cannes Lions International Festival of Creativity 2024, Ogilvy achieved remarkable success, securing two prestigious Grand Prix awards along with three Gold Lions. These accolades recognized Ogilvy’s outstanding creative contributions that made substantial impacts for their esteemed clients. Across the festival, Ogilvy’s global creative network amassed an impressive total of 53 Lions, including 7 Silver and 11 Bronze.
A standout achievement was the Grand Prix in the Social & Influencer category awarded to the “Michael CeraVe” campaign for CeraVe, developed by WPP Onefluence in collaboration with Ogilvy PR New York. This campaign excelled in the Multi-Platform Social Campaign, Innovative Use of Creators, Influencers or Celebrities, and Innovative Use of Influencers/Creators in Media categories. “Michael CeraVe” ingeniously began as a fabricated conspiracy suggesting actor Michael Cera’s involvement with CeraVe, only to unveil the truth—that CeraVe is formulated with dermatologists. The campaign employed a sophisticated blend of social media engagement and influencer marketing, culminating in a memorable Super Bowl commercial where the truth was humorously revealed by CeraVe dermatologists.
Charlotte Tansill, President of Ogilvy PR, Social & Influence, expressed her excitement and gratitude for the awards, emphasizing the campaign’s innovative strategy that merged PR, social media, and influencer tactics to deliver an educational yet entertaining experience. She credited the success to the trust of CeraVe and the dedication of her team.
In the Creative B2B category, Ogilvy also secured the Grand Prix for “Meet Marina Prieto” by DAVID Madrid for JCDecaux in the B2B Influencer Marketing segment. This campaign revitalized interest in out-of-home (OOH) media by leveraging the engaging story of Marina Prieto, a centenarian whose Instagram posts were repurposed across hundreds of OOH spaces in Madrid, significantly boosting engagement and media investments for JCDecaux.
DAVID Madrid further distinguished itself with a Gold Lion for Netflix’s “Alcaraz Signs” in the Direct – Use of Broadcast category. This innovative campaign featured tennis player Carlos Alcaraz replacing his signature with cryptic notes on live TV, effectively promoting his partnership with Netflix.
Saulo Rocha, Chief Creative Officer of DAVID Madrid, highlighted the transformative impact of the Marina Prieto campaign on perceptions of OOH media, underscoring its success in driving audience interaction and enhancing brand investment in this advertising format.
For more insights into Ogilvy’s celebrated campaigns from Cannes Lions 2024, visit Ogilvy.com and their social media channels, where updates and highlights can be found using the hashtag #OgilvyCannes. These achievements not only affirm Ogilvy’s creative prowess but also set new benchmarks in innovative marketing strategies that resonate globally.
