Corona Premier Launches New Campaign, Premier Club With Director Of Lifestyle Matt James

Posted: April 29, 2024

Corona Premier, the renowned Mexican premium light beer brand, has unveiled an exciting new campaign and welcomed Matt James as its inaugural Director of Lifestyle. James, a former college football player, entrepreneur, author, and reality TV personality, brings a unique blend of athleticism, entrepreneurial spirit, and charisma that perfectly aligns with Corona Premier’s values, making him an ideal fit for the role.

With its crisp, refreshing taste and commitment to an active lifestyle, Corona Premier stands out as the choice for those who want to enjoy life to the fullest.

According to a report, as Director of Lifestyle, James will serve as the brand’s “Hype Friend,” inspiring others to embrace an active lifestyle and seize every moment. His role will involve showcasing how enjoying life to the fullest is enhanced with a Corona Premier in hand.

Saul Trejo, director of brand marketing at Corona Premier, expressed excitement about the collaboration with James, emphasizing his alignment with the brand’s ethos. Matt James of The Bachelor will not only serve as the face of our new campaign but also collaborate closely with the brand to provide fans with inspiration, access, and encouragement to embrace an active lifestyle, fostering community and connection.

The new Corona Premier Nutrition campaign, ‘Premier Side of Light,’ developed in close collaboration with creative agency BarkleyOKRP, aims to redefine the light beer category by showcasing Corona Premier as the choice for today’s drinkers. With upbeat music and modern lifestyle cues, the campaign not only highlights that drinking light beer doesn’t mean compromising on enjoyment but also offers consumers a unique opportunity to connect with the brand and embrace an active lifestyle.

Additionally, Corona Premier introduces The Premier Club, offering fans playful ways to experience the premier side of light through bespoke fitness and sports experiences. This includes partnerships with Barry’s fitness studio and Premier Boxing Champions, where members can enjoy exclusive workouts and events, and activations at professional golf and baseball events nationwide, providing unique opportunities to engage with the brand and embrace an active lifestyle.