Disney, Walmart Partner To Improve Streaming Targeted Ads Using Customer Data

Posted: May 10, 2024

In a significant and game-changing move into digital advertising, Walmart has announced a new and pivotal partnership with streaming giants Disney Plus and Hulu. This collaboration will see Walmart leveraging its extensive customer data to enhance targeted advertising on these platforms, aiming to deliver more personalized ad experiences to viewers.

Under this new agreement, Walmart will utilize its vast trove of purchasing and behavioral data from millions of customers, such as browsing history, purchase patterns, and demographic information, to help advertisers on Disney Plus Ad and Hulu target their ads more effectively. This means that ads aired on these streaming services can be tailored to individual users’ viewing habits and preferences, potentially increasing the relevance and impact of the advertising.

Walmart’s entry into digital advertising is a strategic leap, challenging the dominance of tech giants like Google and Facebook. By merging its Walmart customer data with the advertising prowess of Disney Plus and Hulu bundle, Walmart is carving a formidable niche in this market, benefiting both itself and the streaming services.

The targeted advertising approach is expected to benefit not only advertisers, who will be able to reach more specific and potentially more receptive audiences but also viewers, who may find the ads they see more relevant to their interests and needs.

Disney Plus and Hulu, owned by The Walt Disney Company, will enhance their advertising offerings through this Disney-Walmart partnership, making their platforms more attractive to advertisers seeking precision in their marketing campaigns.

This initiative will be implemented in the coming months, and industry experts will closely monitor it as Walmart makes its mark in digital advertising.