Haliey Welch, famously known as the “Hawk Tuah girl,” has leveraged her viral fame into a burgeoning business empire. Initially gaining attention for her quirky catchphrase, Welch’s popularity has translated into substantial financial opportunities, including a $30K fee for club appearances and a merchandise deal with Fathead Threads.
Welch’s latest venture involves the culinary world. According to trademark records obtained by TMZ, she has filed to trademark names for a range of cooking condiments, including “Hawk Tuah Sauce” and “Hawk Sauce.” These filings indicate her intent to launch a line of BBQ sauce, hot sauce, and other popular condiments, capitalizing on her online persona to build a brand that could become a household name.
In addition to her culinary ambitions, Welch is exploring the gambling industry. She has filed a trademark for “Bet on That Thang,” which suggests she plans to launch a sports betting service. This diversification showcases her business acumen and her determination to maximize her viral fame across different sectors.
Welch’s entrepreneurial moves have garnered widespread attention and support from her fanbase. Many fans took to social media platform X to express their admiration for her hustle. Comments ranged from “She literally milking every single moment of that hawk sh*t to get to the bag, you can’t hate it fr” to “Gotta appreciate the hustle. Girl’s smart” and “Can’t hate on a lady trying to get the most out of a random blowup.”
To manage the complexities of her growing business interests, Welch has hired an attorney and a manager. This professional support ensures that her trademarks and other legal matters are handled efficiently, allowing her to focus on expanding her brand.
Welch’s influence extends beyond her business ventures. She has used her newfound wealth to give back to the community, particularly in supporting animal shelters. Welch has purchased and donated pet supplies to local shelters, demonstrating a commitment to philanthropy alongside her entrepreneurial pursuits.
Her public appearances have also boosted her profile. Welch has been a guest on numerous podcasts, including the popular “Hawk Tuah Girl podcast,” where she discusses her journey from internet sensation to business mogul. She even joined country artist Zach Bryan on stage, further solidifying her presence in the entertainment industry.
With her strategic business moves and active engagement with her fanbase, Haliey Welch is transforming her viral moment into a sustained career. Her diverse ventures, from condiments like Hawk Tuah Sauce to potential sports betting services, illustrate her versatility and determination to remain relevant in the fast-paced world of social media stardom.
