Qu Qu, known online as “Ququ Big Woman,” has emerged as a highly controversial figure in China’s digital landscape, celebrated and criticized alike for her bold approach to relationships and financial guidance. Formerly known as singer Le Chuanqu, Qu Qu has transformed into a prominent influencer, reportedly earning a staggering 142 million yuan (US$19 million) annually by offering advice on dating and financial strategies.
Her rise to prominence reached a pinnacle during a livestream last August, where she counseled a young woman facing a dilemma between her wealthy boyfriend and an older admirer offering substantial financial incentives. The boyfriend promised a significant bride price, albeit with delays, while the admirer, 15 years her senior, offered a generous monthly allowance and a lavish flat in Shanghai. Qu Qu advised the woman to prioritize long-term security by sticking with her boyfriend.
Branding herself as the “McKinsey of relationships,” Qu Qu advocates a pragmatic and strategic view of relationships and marriage, viewing them primarily as avenues for social advancement and financial gain. Her philosophy unabashedly centers on benefit exchanges, asserting that all relationships are fundamentally transactional.
To navigate regulatory challenges and maintain continuity amidst scrutiny, Qu Qu has developed a unique lexicon. Marriage becomes “inside the fortress,” money equates to “rice,” and pregnancy is referred to as “carrying a ball.”
Despite facing setbacks, such as a temporary suspension from Weibo for allegedly promoting unhealthy relationship dynamics and profiting from controversial courses, Qu Qu remains resilient. She has adapted by employing artificial intelligence strategies and directing clients to private channels to safeguard her business interests.
Public opinion regarding Qu Qu remains deeply divided. Supporters applaud her pragmatic approach, arguing that she provides realistic guidance in a society where financial stability is highly valued. On the other hand, critics accuse her of promoting materialism and exacerbating competition among women, despite her claims of advocating for self-reliance.
Nevertheless, Qu Qu’s influence among her followers is undeniable. Her courses, particularly the popular “Valuable Relationships,” command high fees, with personalized consultations costing upwards of 10,000 yuan monthly.
As Qu Qu continues to navigate the ever-changing landscape of online influence and societal norms, her impact prompts reflection on the complex intersections of love, money, and personal empowerment in contemporary Chinese society. Her controversial methods challenge traditional perceptions of relationships, stirring debate and reshaping the discourse around modern-day aspirations and ambitions.
