Japanese influencer Hirase Airi, 26, has spent over 24 million yen (approximately 167,065 USD) on plastic surgeries since 2017, completely transforming her life. Struggling with living expenses after high school, Airi worked part-time jobs but found her breakthrough after undergoing numerous cosmetic procedures. Today, she is a popular social media figure with millions of followers, a TV personality, model, and CEO of a beauty-related company. She credits her success to the physical changes brought about by surgery, stating that she is now living her dream life.
Airi’s first procedure was an eye surgery at age 19. Following that, she received hyaluronic acid injections in her forehead, nose, and chin, along with nose and breast augmentations. The most expensive surgery was double jaw surgery, costing 4.37 million yen (about 30,427 USD), which dramatically altered her appearance. Airi shared that this surgery significantly changed how others perceived her, and it was one of the most painful procedures she endured.
Despite the challenges, Airi expressed satisfaction with her decision, saying her surgeries gave her the confidence she lacked. She ranked double jaw surgery, breast augmentation, and forehead injections as the most difficult but said the results were worth it. In a previous interview, she reflected on her childhood, noting that although she was once called cute, she became self-conscious in middle school, driving her to pursue cosmetic enhancements.
Korean netizens were taken aback by Airi’s story, with mixed reactions. Some praised her decision, saying it was her body and that the surgeries seemed to have paid off, while others questioned how she afforded the expensive procedures while struggling financially. Comments ranged from admiration for her transformation to skepticism about her ability to fund such extensive surgeries. However, many acknowledged the profound impact that plastic surgery had on her life, with some even comparing her to notable figures in Korea.