Fanvue, a social media platform dedicated to AI models, has announced the intriguing launch of the “Miss AI” beauty contest, marking a significant milestone in the evolving landscape of beauty pageants. Positioned as the world’s first formal beauty contest for AI models, the “Miss AI pageant” has garnered attention for its innovative approach and the participation of both AI-generated and human judges.
The esteemed panel of judges for “Miss AI” comprises two AI-generated influencers, Aitana Lopez and Emily Pellegrini, along with two human judges, Andrew Bloch and Sally-Ann Fawcett. Lopez, an AI-generated influencer based in Barcelona, Spain, commands a substantial following of over 300,000 on Instagram and reportedly earns a monthly income of $10,000. Pellegrini, created in January 2024, has swiftly risen to prominence, earning a reported $10,000 per week.
While “Miss AI” is distinguished as the first formal beauty contest for AI models, it is not the first instance of AI model contests or competitions featuring AI judges. In 2016, the Beauty.AI 2.0 competition utilized AI judges to assess over 6,000 human user-submitted selfies, evaluating attributes such as youthfulness, skin quality, symmetry, and their resemblance to databases of models and actors.
The advent of AI models in the beauty and fashion industry has sparked significant debate, particularly in light of the industry’s historical struggles with diversity and unrealistic beauty standards. Notably, a UK study revealed that a substantial majority of consumers feel underrepresented in health and beauty ads, with a significant preference for ads featuring real users. Some prominent beauty brands have explicitly rejected the use of AI models, advocating for the preservation of authenticity and real beauty in the face of the burgeoning influence of AI-generated content.
However, the rise of AI influencers and models in the fashion and media sectors is indicative of a trend poised for substantial growth. The 2024 Influencer Marketing Report highlighted that nearly half of Gen Z individuals are inclined towards brands associated with AI influencers, underscoring the burgeoning appeal of AI-generated content in the marketing landscape.
The “Miss AI” beauty contest has unveiled an impressive lineup of candidates vying for the coveted title. From travel-focused influencers to virtual models promoting cultural diversity, the contestants represent a diverse array of AI models poised to compete for cash prizes and other incentives. The top three winners of the “Miss AI 2024” contest will be awarded prizes totaling over $20,000, including a $5,000 cash prize for the winner, along with AI mentorship programs and PR services courtesy of WAICA partner Fanvue.
As the world eagerly awaits the outcome of the “Miss AI” pageant, the contest stands as a testament to the evolving dynamics of beauty pageants and the growing influence of AI models and influencers in the global fashion and media landscape. The participation of AI-generated judges and contestants underscores the intersection of technology and beauty, paving the way for a new era in the realm of beauty contests.
