The ultimate social survival showdown is coming with “The Influencer,” premiering on August 6. The newly released Influencer trailer showcases the intense missions and games that 77 of Korea’s top influencers will compete in to prove their worth. These influencers collectively represent a net marketing value of 400 billion won.
“The Influencer” features a diverse lineup, including first-generation YouTubers and globally popular Gen Z TikTokers. Participants will face challenges based on themes of presence, reach, and their ability to go viral, all aiming to be recognized as the greatest influencer. With a combined following of 120 million across YouTube, TikTok, Instagram, and AfreecaTV, these online personalities are set to captivate audiences.
The production team ensured a diverse group of participants by casting influencers from various social media platforms, each bringing unique content and personality. “It’s crucial for an influencer to draw attention. The focus on each cast member’s influence is what sets ‘The Influencer’ apart from other survival reality shows,” the production team shared. “It’ll be fascinating to see how they strategize to win.”
Some notable participants include:
- RISABAE, a K-Beauty YouTuber with 2.25 million followers.
- PaniBottle, one of Korea’s most popular travel YouTubers with 1.97 million followers.
- Shim Euddeum, a famous workout YouTuber and familiar face from “Physical: 100” Season 1.
- Jang Keun-suk, a globally famous actor and rookie YouTuber.
- Sia_jiwoo and KEJIMIN, two internationally famous TikTokers.
“The Influencer” is co-directed by Lee Jae-seok and Son Soo-jeong, creators of “My Little Television,” the first reality show centered around influencers. With Netflix as the home of Korean survival hits like “Physical: 100,” “Siren: Survive the Island,” “Zombieverse,” and “The Devil’s Plan,” viewers are excited for another large-scale survival reality series.
Who will rise to the top? Find out when “The Influencer” premieres on August 6, only on Netflix.
