The Toy Association, in collaboration with Clamour, has unveiled the top 25 toys and games for the spring and summer season of 2024. These selections, chosen by over 500 influential digital content creators and influencers in the Clamour network, encompass a diverse range of products catering to various interests and age groups, reflecting the best toys of 2024.
The “Best Toys of Spring & Summer 2024 Influencer Choice List” features outdoor play equipment, active toys, creative art kits, and family games. Notable inclusions are the Aero-Storm Airplane by Top Secret Toys, Bene Buddies Seawhee the Turtle by Bene World Toys, and the Fisher-Price Let’s Splash Ball Run Water Table by Grow’n Up.
Influencers were tasked with evaluating product details, photos, and physical samples to determine their favorites among the submissions from toy brands. Each influencer had to have at least one million monthly views on their primary platform and a social reach exceeding half a million, ensuring that the chosen toys were well-vetted and widely appreciated.
Victoria Fener, COO of Clamour, emphasized the importance of providing a reliable and curated list of toys that meet parents’ expectations in the age of influencer recommendations. She stated that the goal is to help families discover products and brands that foster imagination and education through play.
Adrienne Appell, Executive Vice President of Marketing Communications at The Toy Association, highlighted the collaborative nature of the Influencer Choice List, combining the top picks from respected influencers with trusted brands that parents rely on for quality and enjoyment.
This list also taps into the latest TikTok toy trends and broader social media trends, recognizing the significant impact these platforms have on consumer preferences. The inclusion of these trends ensures that the featured toys are not only popular but also culturally relevant, engaging children in ways that align with their current interests and social media influences.
The release of the Influencer Choice List coincides with the approach of Memorial Day weekend, offering families a timely opportunity to explore and purchase toys for the upcoming season. With options ranging from innovative games to classic favorites, the list aims to cater to the diverse preferences of children and provide entertainment for the entire family.
For more information about the Best Toys of Spring & Summer 2024 Influencer Choice List powered by Clamour, interested parties are encouraged to contact Clamour’s representatives. The Toy Association continues its commitment to promoting the benefits of play and ensuring the safety and enjoyment of children through its various initiatives and industry leadership.
