TikTok has announced a significant update to its platform aimed at increasing transparency and trust around TikTok AI-generated content. Starting Thursday, the social video platform will begin automatically labeling content created using AI technologies like OpenAI’s DALL·E 3, ensuring that users are aware when viewing AI image generator material.
TikTok is at the forefront of implementing ‘Content Credentials,’ a cutting-edge technology developed by the Coalition for Content Provenance and Authenticity (C2PA), co-founded by industry giants Microsoft and Adobe. This technology allows the embedding of metadata into digital content, enabling TikTok AI label and detect AI-generated content, thereby enhancing user safety and trust.
This update is a significant stride in TikTok’s dedication to its users. By automating the identification and labeling of AI-enhanced content, TikTok is not only lightening the load on creators but also enhancing viewer awareness. This ensures a safer and more transparent user experience through TikTok AI warning.
The change will be applied globally over the coming weeks, covering AI-generated content and AI video generator materials uploaded to TikTok that carry Content Credentials. This includes content created on other major platforms, such as Microsoft’s Bing Image Creator, and those that will adopt the Content Credentials framework in the future, like Google. This global reach underscores the widespread adoption and importance of this update.
In addition to external content, TikTok plans to expand this labeling practice to include AI-generated content made directly on its platform through TikTok AI effects. The Content Credentials for these pieces will detail the origin and method of creation or editing, which will remain with the content even when downloaded. This ensures consistent labeling of AI content across different platforms using the Content Credentials system. This is just the beginning of our efforts to increase transparency around AI-generated content, and we will continue to explore new ways to provide clear information to our users.
Adam Presser, a key figure in TikTok’s Operations and Trust & Safety, has played a crucial role in this update. He reiterated the platform’s commitment to transparency, stating, “AI-generated content is an incredible creative outlet, but transparency for viewers is critical.” His words underscore the platform’s unwavering commitment to the responsible use of AI in content creation and preventing the spread of potentially harmful or misleading AI-generated content, instilling trust in TikTok’s users.
This initiative sets TikTok apart as a pioneer in using Content Credentials and reflects its ongoing commitment to combat deceptive uses of AI, especially in sensitive areas like elections. The platform continues to enforce strict policies against misleading AI-generated content, labeled or otherwise. Creators who do not label their AI-generated content may face penalties, including content removal or account suspension, to ensure the responsible use of AI on our platform.
