TikTok star Jools Lebron, known by her handle @joolieannie, recently revealed that her viral success on the platform has enabled her to afford her gender transition. Jools, a transgender woman, rose to fame in August 2024 with her satirical content, where she humorously advises people on how to behave in public, emphasizing a “demure” and “mindful” approach to one’s appearance and actions.
Jools’ breakthrough came with the “demure TikTok original video,” which has now amassed over 32 million views. In this clip, she playfully critiques those who overdo their makeup for work, contrasting their bold choices with her own “demure” and understated look. She highlights the importance of subtlety in a professional setting, stating, “I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.” This video sparked the “demure and mindful trend,” with users sharing their own interpretations of what it means to be “very demure” and “very mindful.”
The popularity of these terms and the trend they inspired catapulted Jools into the spotlight. On August 14, she posted another video reflecting on how her newfound fame has transformed her life. The video, now widely known as the “Jools Lebron demure video,” has since garnered over 2.3 million views. In it, Jools candidly shared that the viral trend has opened doors for her professionally and given her the financial means to pursue her gender transition. “Maybe you should make the videos,” she encouraged her followers, “because one day, I was playing cashier and making videos on my break, and now I’m flying across countries to host events, and I’m gonna be able to finance the rest of my transition.”
The “Jools Lebron TikTok” clip has been flooded with supportive messages from fans and fellow content creators. Notable figures like makeup artist James Charles expressed their happiness for Jools, writing, “So happy for you.” Other users echoed this sentiment, praising Jools for her positive influence and wishing her well on her journey. “Hope your transition goes smoothly and very demure,” one commenter wrote, while another added, “This is extremely earned and deserved. Good things come to good people.”
Jools’ story is a testament to the power of social media in changing lives. Her success not only highlights the impact of viral trends but also serves as an inspiring example of how online platforms can empower individuals to achieve their personal goals. As Jools continues to share her journey, her “demure” and “mindful” ethos will likely resonate even more deeply within the TikTok community.
