X, the social media company previously known as Twitter, is set to launch a new venture: the X TV app, aimed at enhancing the video viewing experience on smart TVs. CEO Linda Yaccarino announced the app, which promises to deliver real-time, engaging content directly to users’ televisions and features an interface that closely resembles that of YouTube.
A report said that this upcoming app is said to be a YouTube alternative and will include a trending video algorithm designed to present users with tailored content that is currently popular, ensuring they remain up-to-date with the latest trends and topics. Additionally, the app will utilize AI to organize videos by subject, making it easier for users to find content that matches their interests.
One of the key features of the new X TV app is its support for cross-device viewing. This functionality will allow users to begin watching a video on their smartphone and then seamlessly continue on their smart TV, providing a flexible viewing experience that caters to the modern, on-the-go lifestyle.
Yaccarino highlighted that the app will feature an enhanced video search capability, making it simpler for users to navigate and discover new videos. While a specific launch date has not been confirmed, the app is expected to be available on most smart TV platforms soon.
The announcement comes just in time when some experts believe that Threads, considered to be the main competition of Elon Musk X, is said to be overtaking the popular platform. The report shared that data from Apptopia is showing a steady increase in the number of daily active users for the Meta platform. In fact, their latest insights suggest that Threads may now have surpassed X in terms of daily active users – at least within the US market. This is a concern for X, which dominates when it comes to people’s choice of platform for their daily sentiments.