Hailey Bieber’s Rhode Beauty recently took a significant step towards inclusivity after facing criticism from TikToker Golloria George, who highlighted the brand’s limited range of blush shades for darker skin tones. Golloria, known for her critiques of beauty brands’ shade ranges, particularly for products like blushes, foundations, and bronzers, found that Rhode’s blushes were too light for her complexion. This led to her posting a TikTok video on August 5, where she expressed her disappointment, stating that in 2024, any complexion product should be suitable for a wide range of skin tones.
In response to this critique, Hailey Bieber, the founder of Rhode Beauty, took immediate action. Rather than dismissing the feedback, Hailey reached out to Golloria personally, taking accountability and acknowledging the shortcomings in the product range. This gesture of listening and taking responsibility was appreciated by Golloria, who noted that Hailey did not dismiss her experience but instead took the time to understand her concerns.
Hailey didn’t stop there. She enlisted Golloria as a shade consultant to develop two new blush shades that would better cater to darker skin tones. Golloria shared the results of this collaboration in a TikTok video posted on September 1, where she applied the new shades and expressed her satisfaction with the improvements. “You see how beautiful flush I am without looking ashy?” she asked, showing off the blush that now complemented her skin tone. Golloria emphasized the importance of advocating for oneself, stating, “This is why you advocate for yourself… And that’s what we call redemption.”
In her video, Golloria also addressed the criticism she’s faced from some online users who accuse her of complaining too much. She responded by underscoring the significance of her advocacy, saying, “This is why I ‘complain.’” For her, and for many women with similar complexions, the lack of inclusive shade ranges in makeup products has been an ongoing issue. Golloria has made it her mission to shed light on this problem, pushing brands to do better.
Golloria’s collaboration with Rhode Beauty highlights the importance of inclusivity and respect in the beauty industry. She stressed that creating products for darker skin tones shouldn’t require extensive makeup knowledge, but rather a basic level of humanity and respect for all consumers. This partnership serves as a reminder that brands must continue to listen to their customers and strive for inclusivity in all their products.
