Olympic Committee Sues Logan Paul For Team USA Trademark Phrases In Prime Drink Ads

The lawsuit, filed in the District of Colorado, alleges that Logan Paul’s Prime brand has been using trademarked phrases to promote its products, particularly in association with the Olympics. The infringement was initially identified through Prime’s collaboration with NBA star Kevin Durant, where the drink was marketed as the “Team USA Kevin Durant Drink” and “Kevin Durant Olympic Prime Drink,” incorporating phrases such as “Olympic,” “Olympian,” “Team USA,” and “Going For Gold.”

The US Olympic Committee’s legal action characterizes Prime Hydration’s conduct as willful, deliberate, and in bad faith, with malicious intent to trade on the goodwill of the USOC and the IOC. The committee asserts that Prime’s unauthorized use of Olympic-related trademarks has caused damage and irreparable injury to the US Olympic Committee, emphasizing the significant reliance on these trademarks to fund Team USA, given the absence of financial assistance from the federal government.

The lawsuit further alleges that Prime’s unauthorized use of unlicensed trademarks could mislead the public and wrongfully profit through association with the Olympics, despite lacking any formal connection.

In response to the committee’s legal action, Prime’s legal representatives were requested to cease infringement, but the brand reportedly continued to sell its Olympic-connected products and promote them on social media. However, several social media posts cited in the lawsuit as evidence were subsequently removed from Prime’s social media pages, and the product was also removed from the company’s website.

This legal dispute is not the first instance of controversy surrounding Logan Paul’s Prime brand. Last year, the brand faced scrutiny from the Food and Drug Administration (FDA) due to concerns about the high caffeine content in its energy drink, which was primarily consumed by children despite being marketed to consumers over 18. Additionally, the brand faced a class-action lawsuit over the presence of “forever chemicals” in a now-discontinued Prime flavor, which can pose health and environmental threats.

The ongoing legal battle between the US Olympic Committee and Logan Paul’s Prime brand underscores the significance of protecting trademark rights and the potential ramifications of unauthorized use of trademarked phrases and symbols associated with major events such as the Olympics 2024.